Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car these toys were reversed in the counter-stereotypic condition. British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children’s magazines on children’s gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior ( n = 82, age 4–7 years-old). Yet, the precise impact of children’s media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. ![]() Extensive evidence has documented the gender stereotypic content of children’s media, and media is recognized as an important socializing agent for young children.
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